Built for home service businesses

Your agency talks about cost per lead.
Your bank account tells a different story.

SpendTrace tracks the real cash flow impact of every marketing channel, so you scale what actually makes you money, not what looks good on a report.

Free 14-day trial · No credit card required · Set up in 5 minutes

SpendTrace dashboard showing marketing profit of +$13,682 with GROW status, lifetime and 30-day performance stats, and 90-day profit outlook

Marketing metrics say you're winning.
Your cash position says otherwise.

"Great CPL" but margins are thin

Your agency shows $40 cost per lead. But after ad spend, payroll, materials, and callbacks, did you actually make money?

Scaling into a cash crunch

You increase ad spend because the "numbers look good." Three months later you're floating payroll. Sound familiar?

No idea what's actually working

You're running Google Ads, LSAs, mailers, and Yelp. Which channel is improving your cash position? Which one is quietly draining it?

Every channel gets a verdict:
grow it or cut it.

SpendTrace grades each marketing channel by its real cash flow impact, so you know exactly where to double down and where to pull back.

GROW Making money? Scale it
Google Ads channel detail showing +$8,708 profit, 7.36x return, GROW status badge, and recommended next steps
CUT Losing money? Reduce or pause
Angi/HomeAdvisor channel detail showing -$958 loss, 0.66x return, CUT status badge, and recommended next steps

Simple by design. Clarity in minutes.

01

Log your spend by channel

Enter what you spent on each marketing channel this week or month. Google Ads, LSA, direct mail, Yelp, Angi... whatever you're running.

02

Log the revenue that came back

Track the jobs and revenue generated from each channel. No complicated integrations. You know your business better than any algorithm.

03

See the real cash flow picture

SpendTrace shows you which channels are improving your cash position and which are hurting it, so you scale with confidence, not hope.

SpendTrace channel overview showing four marketing channels with status badges: Angi/HomeAdvisor marked CUT, Yard Signs marked RAMPING, Google LSA marked HOLD, and Google Ads marked GROW

Agency metrics vs. reality

What your agency says What SpendTrace shows
Key metric Cost per lead Cash flow per channel
Tells you "Your ads are performing well" Which channels make or lose money
Scaling decision "Spend more, leads are cheap" Scale only what improves cash position
Accounts for Clicks and form fills Actual dollars in vs. dollars out
Bottom line Looks good on paper Looks good in your bank account

Sound familiar?

Real frustrations from home service business owners across the industry.

I spent $60K on marketing last year and I honestly couldn't tell you which half worked and which half was wasted.
HVAC owner, online forum
My agency sends me a report every month full of numbers that look great. But my bank account doesn't match the story they're telling.
Plumbing contractor, industry group
We doubled our ad spend because leads were "cheap." Six months later we had more jobs but less cash. Nobody could explain why.
Electrical business owner, trade meetup

Built for the businesses that keep homes running

HVAC

Plumbing

Electrical

Landscaping

Cleaning

Pest Control

Roofing

Painting

Stop guessing. Start tracing.

See which marketing channels are actually making you money, in minutes, not months.

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