Built for HVAC, plumbing, electrical & the trades

Your agency talks about cost per lead.
Your bank account tells a different story.

SpendTrace tracks the real cash flow impact of every marketing channel. Scale what actually makes you money, not what looks good on a report.

Free 14-day trialNo credit card requiredSet up in 5 minutes
Sample account
+$57,900
Net cash flow across 4 channels
Google Ads+$35,300
Local Services Ads+$16,700
Yelp+$9,400
Angi–$3,500
Built for the trades
The problem

Marketing metrics say you're winning. Your cash position says otherwise.

01

"Great CPL" but margins are thin

Your agency shows $85 cost per lead. But after ad spend, payroll, materials, and callbacks, did you actually make money?

02

Scaling into a cash crunch

You increase ad spend because the numbers look good. Three months later you have more jobs, more headcount, and less cash than you started with. Sound familiar?

03

No idea what's actually working

You're running Google Ads, LSAs, mailers, and Yelp. Which channel is improving your cash position? Which one is quietly draining it?

See it in action

Every channel gets a verdict: grow it or cut it.

SpendTrace grades each marketing channel by its real cash flow impact, so you know exactly where to double down and where to pull back.

Google Ads Last 30 days
+$35,300
Net cash flow on $8,400 of spend
Spend $8,400
Return 5.20×
Grow it.Put more here
Angi Last 30 days
–$3,500
Net cash flow on $9,700 of spend
Spend $9,700
Return 0.64×
Cut it.This one is bleeding
Your first 14 days

Sign up today. Know what to cut by day 14.

No integrations, no credit card, no setup calls. Just a simple process that ends with an answer.

Today · 5 min

Create your account and add your channels

Sign up free, no card required. Add the channels you're running and what you spent last month: Google Ads, LSA, Yelp, mailers, yard signs, whatever.

This week

Tag revenue as jobs close

When a job pays, tag the channel that brought it in. Seconds per job, no integrations to break. You know your business better than any algorithm.

Day 7

Your first verdicts appear

Every channel gets graded by its real cash flow impact: grow it or cut it. Not clicks. Not form fills. Dollars in versus dollars out.

Day 14

Make your first confident cut

Before the trial ends, you know which channel is quietly draining cash, and where that money should go instead.

Free 14-day trialNo credit card requiredSet up in 5 minutes
The difference

Agency metrics vs. reality

What your agency says What SpendTrace shows
Key metric Cost per lead Cash flow per channel
Tells you "Your ads are performing well" Which channels make or lose money
Scaling decision "Spend more, leads are cheap" Scale only what improves cash position
Accounts for Clicks and form fills Actual dollars in vs. dollars out
Bottom line Looks good on paper Looks good in your bank account

Sound familiar?

Real frustrations from home service business owners across the industry.

"I spent $220K on marketing last year and I honestly couldn't tell you which half worked and which half was wasted."

HVAC owner · online forum

"My agency sends me a report every month full of numbers that look great. But my bank account doesn't match the story they're telling."

Plumbing GM · industry group

"We doubled our ad spend because leads were 'cheap.' Six months later we had more jobs but less cash. Nobody could explain why."

Electrical owner · trade meetup
Straight answers

Questions owners actually ask

Do I have to connect my bank or ad accounts?

No. SpendTrace never touches your bank, your books, or your ad accounts. You enter spend and revenue yourself, which means nothing syncs wrong, nothing breaks, and your financial logins stay yours.

Isn't this just a spreadsheet?

A spreadsheet stores numbers. It doesn't tell you what to do with them. SpendTrace turns your entries into a grow-or-cut verdict for every channel and tracks the trend month over month, with no formulas to build or babysit.

How long does setup take?

About five minutes. Add your channels, enter what you spent last month, and you have your first cash flow picture. After that, tagging revenue takes seconds per job.

What happens after the 14-day trial?

Your trial simply ends. You're never auto-charged, because we never took a card. If SpendTrace earned its keep, pick a plan and continue right where you left off.

Get started

Stop guessing. Start tracing.

See which marketing channels are actually making you money, in minutes, not months.

14-day free trialNo credit cardCancel anytime